Lessons from 2025 and Turkish Games Market
2025 Insights and Turkish Games Market! How did we even manage to finish 2025? We’re not sure either. Time feels like it’s moving faster—so much so that after all we’ve done, it’s already time to say hello to 2026. As we leave 2025 behind, those long hours in front of our screens, the launches we counted down to, and the “what if we can’t make it?” moments replay in our minds one by one. This year wasn’t just about numbers and charts; it was about people, excitement, and shared wins. We added new successes and projects to the list, welcomed new partners, and let’s be honest—there were moments when we didn’t get the result we wanted.
The late nights we pulled together at the office and at home, the times we shouted “I’ve got it!” or “I don’t agree with this at all!” at the exact same moment, and of course, that indescribable happiness when we nailed it… With that spirit, we can say 2025 was a huge level for us. But let’s also admit—it was a very tough year: reformation, new paths, lots of experiments. We worked hard, had some rough patches, and sometimes our own projects didn’t deliver the performance we hoped for. But isn’t that how work life is? Sometimes everything clicks; sometimes everything stacks up and stands in front of you like a wall. Don’t worry—we’ve got the pickaxes and shovels to break that wall down.
All in all, in a year this full—one that made us feel every emotion, we want to share a few stories that made us feel that “we really did this!” feeling the most, the ones we remember with a little pride and a smile.
Lessons from 2025 and Turkish Games Market
Kingdom: Flames of War, A Journey to the Heart of a Community
Turning a mobile RPG into an experience that isn’t just downloaded but truly owned is anything but easy. In TR and MENA, we redesigned every detail through the player’s eyes. The moment we turned the game into a “second home” where friendships form and strategies are whispered, everything changed. From competitor analysis to the language of marketing, we built every touchpoint from a player-first perspective. We treated every component UA, PR, and influencer work as parts of a single whole.
- Our Learning: Players aren’t just looking for guides; they’re looking for belonging. When we offer a clan and real friendships, the game stops living only on their phone and starts living in their life.
- Kingdom: Flames of War Key Details from Our Mobile MMORPG Marketing
Garena Delta Force: More Than a Game Our main goal was to tell the game’s gritty, military tone in a cinematic language and showcase its quality. From drone shots to practical effects, we chased realism in every scene. With a limited budget and a single location but strong acting and a tight script we ended up with a piece we really loved. Sorry, not just a piece… a film.
- Our Learning: When players see that in-game adrenaline translated into the real world, the reaction is incredible. The film didn’t remain “just an ad”; it became a badge of pride that the community shared among themselves. We also have to celebrate Deli mi Ne for his performance he really delivered. And of course, our thanks to the rest of the cast.
- Garena Delta Force Mobile MMO War Game Marketing Details
Rise of Kingdoms: In the world of UA (User Acquisition), there is a reality called ‘ad fatigue’. To overcome this, we set up a content factory with our partners. We prepared dozens of videos, local jokes and retargeting scenarios that make you ask, ‘Why did I come back?’
- Our Learning: In a strategy game, the moment you show the ‘moment of triumph’ (the rise of that castle, that victory), the player is captivated. We call this exaggeration in the gaming world. This is an important strategy that must be applied at every moment of the game. To make the player feel the desired emotion at its peak. The UGC style, or ‘one of us’ narrative, has truly broken through the classic advertising barrier. So much so that even the views on our own ordinary portfolio page reached incredible numbers. We were surprised, to be honest. 🙂
- Rise Of Kingdoms Mobile Strategy Game Marketing Details
Burger King x Head Ball 2; The Hungry Player Never Misses! We placed the brand within the game not just as a logo, but as an integral part of the game. We added colour to the player’s experience with BK-themed uniforms and special animations. The numbers and returns were so good that you’ll see more in 2026!
- Our Learning: When you combine an in-game moment with a real-world benefit (shop/coupon), the brand is not only remembered; it is loved. The player interacts with the brand!
- Burger King x Head Ball 2 In-Game Integration Details
Age of Empires Mobile Community & Nostalgia; The old fans already loved it; we helped turn new players into fans of this legendary brand too. After last year’s promo film, this year we focused more on user acquisition and produced parodies through different influencer marketing projects. We welcomed new players and told longtime fans, “You’re still the master of this game.”
- Our Learning: Don’t just give players information give them a role. Small rituals build big loyalty. When players see and feel “someone like themselves” on the other side, everything flows naturally.
- Age of Empires Mobile, Mobile Strategy Game Marketing Details
In all these projects we brought to life, we worked hard to feed the heart of our creativity with measurable results. While we looked at metrics like CPI and ROAS, the real questions were: “Did the player leave this experience happy? Did we make our brand value felt?” The numbers helped us validate that emotional journey.
We actually have much more to tell. Yes, we lost pitches. Each loss hurt but it also showed us our gaps. We congratulated the winners. We didn’t hide behind excuses, and we didn’t say, “too bad if it were us, we’d do better.” We genuinely saw great projects and took notes. We built our own projects, launched our own platforms. Some clicked and kept going; others we shut down early before falling in love with the idea. Sometimes you shouldn’t insist; you should set off on new adventures.
2026: A New Adventure, Same Excitement!
In the first quarter of 2026, we’ll once again share an important piece of work that will shine a light on the entire industry: the Turkey Game Market 2025 Report. Understanding the player’s heart and promoting Turkish games market on the global stage have always been our priorities. We’ve been preparing this report non-stop for almost ten years with a lot of sweat and effort and we decided to release it again this year.
We say “decided” because, honestly, it’s a very tough process for us. Even though we now approach it with a sense of social responsibility, the four-month preparation marathon can be exhausting. We welcome congratulations and criticism with maturity but to be honest, when we receive feedback that we truly can’t make sense of, it does make us a little sad. Still, we say: onward.
We’re kicking off 2026 with football. A massive brand that’s been with us since childhood has a game launch on the way. This year, you’ll see us with brand-new projects from AI-assisted creative workflows to interactive experiences that pull the player right in. We’ll move faster and smarter but most importantly, with the same passion and curiosity as day one. Oh, and one more thing: our long-running journey in game publishing has finally taken shape! We’ll announce it very soon. One foot of this adventure will be in Korea. It’s a truly exciting chapter for us.
To everyone who stood by us in 2025, who contributed with heart and hard work thank you. In the new year, we want to write new success stories and keep playing together. We wish the entire industry a healthy and successful 2026. May we all help build a Turkish games market with fair, spirited competition where strong outputs push us forward, and even rivals move with respect. May the Force be with you!
See you in 2026. Happy New Year to all! 🎮❤️
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