MMA Türkiye Smarties 2024 List

MMA Türkiye Smarties Business Impact Index 2024! Gaming in TÜRKİYE | MENA | EU team, being included in the MMA Türkiye Smarties Business Impact Index 2024 list was not only a pleasant surprise for us, but also a reward for the vision we have been working on for years. Smarties rewards data-driven creativity and business results in the marketing world. The Business Impact Index, on the other hand, brings together agencies, technology providers, and creative teams in an impact-focused ranking based on these award performances. In short, the list evaluates not only good ideas but also criteria such as sales and growth. That’s why we particularly value this achievement as a team. Seeing the goals that followed these great achievements come to fruition one by one also brings us great joy.

“Being included in the MMA Türkiye Smarties Business Impact Index 2024 list confirms the end-to-end structure our team has built in the gaming and esports vertical to date. Being included in the MMA Türkiye Smarties Business Impact Index 2024 list, which ranks agencies, technology providers, and creative teams that make an impact in the digital marketing world, was a pleasant surprise for us as Gaming In TÜRKİYE | MENA | EU. We would like to thank all our colleagues and the brands that have become our partners along the way.” Ozan Aydemir

What does the MMA Türkiye Smarties Business Impact Index measure?

To briefly answer the question of what MMA Türkiye Smarties 2024 measures: creative ideas, the right marketing channels, and measurable business results. Data from campaigns that win awards at Smarties throughout the year is collected and converted into a methodological score in collaboration with WARC, and lists are created in categories such as agencies, advertisers, and technology providers. Therefore:

• It is not just a “good campaign” that is measured, but a campaign with clear results.
• The methodology takes into account awareness → engagement → sales.
• It makes marketing investment more visible in terms of ROI/ROAS.

In fact, it aligns perfectly with our marketing philosophy. We often evaluate metrics such as MAU/DAU/Retention/PU/ARPU alongside creative content for our brands, especially gaming companies, and manage marketing in a dynamic and evolving manner.

We define ourselves as the “Guardians of Games and Brands.” We provide 360° game marketing for stakeholders ranging from game studios to global brands in Türkiye, the Middle East, and Europe. The key factors that enabled us to make the list this year:

1) 360° Local Growth Approach

• We start every project with market product fit and go-to-market.
• Target Audience & Message: We segment according to player motivations (competition, collection, socialization, quick rewards).
• Channel Strategy: We strive to use multiple channels simultaneously but at the right time and with the right budgets, including UA (CPI/CPA/ROAS), influencers, community, PR, offline events, in-game displays, and playable ads.
• KPI Set: We track and analyze a wide range of short- and long-term data in line with our brand’s goals. CPI, CTR, CVR, D1–D7–D30 Retention, ARPU, LTV, ROAS.
• Measurement & Optimization

2) Influencer & Community Engagement

• We are involved in every stage of the process, from the contract to the name selection, from the usage method to the creative perspective.
• We have been working with many of Türkiye’s most powerful gaming communities for a long time, so we understand their language very well.
• We manage different communication channels like Discord/Reddit/Telegram with different strategies.
• We accelerate player engagement through code and gift integrations and various community events.

3) Media & Growth

• Our digital team continuously optimizes campaigns using a combination of programmatic and performance marketing.
• We create creative differentiation with UGC, or user-generated content, and video iterations.
• We maintain news coverage through our digital PR and media relations.

4) Our Creation & Production Team

• We produce content in the player’s language using video/animation/3D.
• Each piece of content is created from scratch for our brand.
• We strive to produce the highest quality work by utilizing not only real footage but also artificial intelligence to the fullest extent.

5) Esports & Events

• We increase player engagement and brand experience by utilizing online leagues, branded tournaments, and live broadcast productions when necessary.
• Sponsorship strategy, sales, and activation; we create player experiences, not just logos.

For Brands and Gaming Companies: How Do We Get Started?

For game studios and brands interested in working with us on a new project, the process is as follows:

Diagnosis & Target:

• KPIs, i.e., targets, are jointly clarified (CPI, ROAS, LTV, Retention, or Uplift).
• User segments and a “player motivation map” are identified.
• Short brief/quick creative prototype.

Preparation & Preliminary Work:

• Roadmap, creative ideas.
• Determining the main marketing strategy.
• Organizing all creative ideas and the roadmap according to the main marketing strategy.
• Media planning.
• Presenting the target audience/strategy/marketing plan triangle to our brand in the clearest way possible.

Scaling:

• All creative/channels used are scaled; optimization and frequency adjustments are made.

 Reporting, Optimization, and Continuation:

• All marketing metrics are reported, and lessons learned are shared.
• Marketing continues to be updated.

Being featured in the MMA Türkiye Smarties Business Impact Index 2024 is a nice confirmation that we focus on projects that prove their impact in game marketing. But what’s truly important to us is the sustainable growth of studios, brands naturally reaching the hearts of players, and this journey being measured transparently. Thank you to everyone who contributed and to all our business partners we’ve worked with. Together, we continue to build “the next level.”