Turkey Game Market Report 2021 is Published! The ‘Turkey Game Market Report 2021’, which we have been preparing regularly for 6 years, has been published. This year, we published the report for the first time on the website with the theme of gamer room. In fact, we also give a lot of secret news here, but we will not reveal it for now. With the increasing investments, as in many sectors, Turkey has started to make a name for itself in the world gaming industry. The report emphasized that 2021 is a year similar to 2020, in which the Covid-19 pandemic continues and most of the time, social activities cannot be carried through. The digitization process, which accelerated in 2020, started to bear fruit in 2021. The concept of Metaverse, which the game industry is familiar with but generally reaches everyone, left its mark at the end of 2021.

Turkey Game Market Report 2021

Total player revenue exceeds $1 billion
The total number of players in Turkey increased from 36 million to 41 million in 2021. Total player revenue increased from $ 880 million to $ 1 billion 200 million. Mobile game revenue accounted for half of the total revenue in 2021. While mobile game revenue was 620 million in 2021, it was at the level of 450 million dollars last year. Looking at the world gaming industry, Turkey’s ranking in terms of income has not changed. In the ranking, Turkey continued to rank 18th in mobile and overall.

Turkey Game Market Report 2021

The biggest share in investments belongs to the gaming industry.
Gaming in TURKEY | MENA | EU Founder Ozan Aydemir shared his comments about the report; “While the Turkish entrepreneurship ecosystem received a total investment of 1.1 billion dollars in 2021, 266 million dollars of this amount belongs to the gaming industry. The vast majority of investments are made to game studios, especially mobile game studios. Dream Games alone received a total investment of 205 million dollars. The remaining 53 startups divided the total investment of 61 million dollars. In 2021, 54 startups in the game industry received investment. Although it is not talked about as often as the game industry in the ecosystem, 46 startups that offer artificial intelligence solutions that are always related to the industry received investment. Data & analytics took third place with 39 startups. Of the 54 startups that received investment in 2021, 48 came out of game studios. The remaining 6 are made up of startups ranging from a blockchain-based video game platform to assistants that improve your gameplay with artificial intelligence. Of the 48 game studios that received investment, 22 produce mobile games in the Hyper Casual genre.”

Turkey Game Market Report 2021

78 percent of adults in Turkey play mobile games
While Puzzle/Trivia/Word games are in first place with 48 percent as the favorite game genre of mobile players in Turkey, Action/Adventure games, which were in first place last year, fell to 3rd place with 37 percent. While hyper-casual and casual games are trending for gamers in Turkey, as in previous years, hardcore gamers are as they have been for the last 2 years; preferred Battle Royale, FPS, Strategy, and MOBA genres. In PC games; League Of Legends is played at the top. The leading games were Valorant, Counter-Strike: Global Offensive, PUBG, Roblox, Minecraft, Euro Truck Simulator, Rocket League, Knight Online, Metin 2, and Zula. Along with Steam, Epic Games Store, Xbox Game Pass PC, EA Play, Uplay, and Origin became important platforms for Turkish players.

Most gamers are between the ages of 21-35
Considering the demographic characteristics and behavioral habits of mobile players in Turkey; 78 percent of adults play mobile games. 52 percent of mobile gamers were men and 48 percent were women. Looking at the percentage distribution of the age range of mobile players, 28 percent were in the 10-20 age range, 44 percent were in the 21-35 age range, and 29 percent were in the 36-50 age range. Considering the hours that the players spend on mobile games on a weekly basis; 46 percent play more than 10 hours, 10 percent play 9-10 hours, 9 percent play 7-8 hours, 13 percent play 5-6 hours, 10 percent play 3-4 hours, and play 1-2 hours rate was 12 percent.

Turkey Game Market Report 2021

Mobile gaming dominates the industry
Due to the pandemic, which has changed all business life and working styles, and some disadvantages of working remotely, the production processes of high-quality PC and console games, especially AAA, have been prolonged. Mobile was the main driver of the gaming industry in 2021, and more than $90 billion of total global revenues were generated from mobile. It is predicted that the mobile game industry, which is almost impossible to stop and growing at an incredible rate, will be the fastest-growing segment in the coming years. In 2021, as in previous years, investments in the game industry continued both in Turkey and globally. The rate of spread of the crypto world to our industry has also increased. With the NFT concept, developments in the industry, and Metaverse, all eyes were turned to the game industry.

The rise of Turkish publishers continues
Giving information about Turkish publishers in the report, Aydemir stated that there are more than 2,636 Turkish publishers among 158,96 game publishers on Google Play, and said, “More than 8,890 games offered by Turkish publishers among 424 thousand 964 games on Google Play. exists. In 2020, this figure was 8 thousand 55. The average score of Turkish games on Google Play by Turkish publishers was 3.97 out of 5. Looking at last year’s figure, this figure was 3.94. Therefore, we can conclude that the games of Turkish publishers have increased compared to last year. “We’re also better than the overall average score of 3.90 for all mobile games,” he said.

Noting that 3 percent of the games of Turkish publishers are in the paid category and 81 percent of them contain advertisements, Ozan Aydemir said, “Last year, the rate of our games containing advertisements was 87 percent. The rate of using in-app payments for Turkish games decreased from 28 percent to 26 percent. The rate of availability of Turkish publishers’ games on both Google Play and the App Store increased from 18 percent to 21 percent,” he said.

Turkey Game Market Report 2021

Under the leadership of Gaming in TURKEY | MENA | EU; You can view the full Turkey Game Market Report 2021, prepared with the sponsorship of Coca-Cola, fastPay, Monster Notebook, Türk Telekom, Gamer Arena, Polity, Turkish Informatics Foundation, and UGC 90: Ultimate Gamechanger, on the website turkiyeoyunsektoruraporu.com.

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