Turkey Game Market Report Expert Views Part 3! We continue to share the opinions of 5 valuable experts with you.
Turkey Game Market Report Expert Views Part 3
ARAS ŞENYÜZ – BJK ESPOR CEO – MILDMANIA PARTNER
2019 has been the year of neither esports, console, nor PC in the gaming world. The most obvious winner of 2019 was mobile games, as seen by the numbers. Following the PUBG Mobile craze that started in 2018, we saw COD Turkey hit on mobile platforms in 2019 and there is no such thing as ordinary in the gaming world. These 2 games broke all the top-ranking routines we know. PUBG Mobile is holding the title; “Turkey’s top-grossing and most played game”. PUBG Mobile has a total of 10 million active players per month in all-female and male audiences. This is a record! In addition to the approximately $ 250 million mobile game market turnover, we see that when we add the turnover of these 2 games; Turkey mobile gaming market grows very clear. It is quite possible that we will be placed in the top 10 in terms of turnover in the world. Of course, the biggest share was the Z generation, who spent 3 hours and 40 minutes a day on the phone. This rate, which increased by 35% compared to 2018, shows that being able to play games while on the go and open sessions quickly have become a priority. Considering that the new generations have grown using “Touch Screen” instead of using a mouse, it is impossible not to think that the gap will open in 2020. The fact that all giant game companies carry their IP’s to mobile is the biggest proof. As a result, in 2019, the gaming market of Turkey, it was a year that grows in all areas. But mobile games closed the year as a leader. Our hope is that 2020 will be much better.
Dr. METE TEVETOĞLU – Legist – Scholar – TESFED HC Member
There have been quite significant developments in relation to the 2019 games and the institutionalization of electronic sports. Following the establishment of the Turkey Electronic Sports Federation, the establishment of the basic legal regulations on electronic sports; the successful increase in the number, scope, and reach of the game leagues and tournaments was very pleasing. It is also exciting for the future that our game companies, studios have increased in number, many investment contracts have been completed, and our game developers have made successful efforts. On the other hand, 2019 was a year in which we frequently faced copyright law cases of clone gaming and gaming elements around the world. As competition increases and institutionalization nourishes and strengthens the game culture, I think this will bring with it more branches or clubs in the field of games and esports, new projects, investments and of course many contractual and legal arrangements.
EMRE LALELİ – Country Manager FalconAI – SenpAI
Esports has been developing in our country in the last 10 years, gaining serious momentum. When we compare ourselves to the big players of the market like Europe, America, Korea, we can say that we are a bit behind, but as long as we maintain this increasing momentum, it is quite possible to catch them in the next 5 years. Now, gaming is a part of everyone’s life. Especially with the popularization of League of Legends in our country, significant investments were made in the field of esports. Only the numbers on papers encourage many companies to be involved in the market. Turkey is a country with very serious potential in terms of its young population. In the coming years, we expect to increase the awareness and popularity of esports, as well as the number of people who show interest in esports to a significant degree. In this increase, of course, we think that the spread of artificial intelligence technologies will improve the player experience, the professionalization of esports and people starting to take more roles in this field with a serious impact.
İLKAY TEPE – SteelSeries Turkey Country Manager
Considering the population and the developing internet infrastructure, I can say that the game market is still crawling. According to market research, the game market in Turkey is approaching 1 billion dollars. New investments, esports events, esports gaming cafes, offline and online tournaments play a major role in the development of the gaming industry. Esports has caught everyone’s attention now. Great teams such as Beşiktas, Galatasaray, set up their own esports teams and continues to compete on other platforms at professional levels. In the coming years, I would like to see our esports teams reach the level to compete in international tournaments and bring trophies to our country. In a sense, this will be a great introduction to Turkey.
KAMER KEMERKAYA – Cofounder CEO Moralabs
2019, especially in the mobile gaming world, has taken its place in the gaming industry as the star of hyper-casual games. In Turkey, as both publisher and developer, we have seen the establishment of many hyper-casual games companies and a few of them have achieved successful works by reaching high download numbers. In this sense, I think that every step that will contribute to the development of the game market in Turkey will please and hopefully make everyone happy in this market. We find that small game studios achieve their goals with lower budgets versus very large marketing budgets and are very useful to them in creating a sustainable business model. I think this trend will continue to increase in 2020. My advice to game developers who want to enter this field is to follow trends and experiment with game development as fast as possible. As known in the gaming world, it is not very possible to achieve success with the first game. But because the development processes and the results occur in short periods of 2-3 weeks, they will be able to try new ones easily in the short term.