Türkiye Game Market Report 2025
Türkiye Game Market Report 2025! As Gaming In Turkey | MENA | EU Gaming and Esports Agency, we set out on this journey together exactly 9 years ago. Our goal was to make sense of the rapidly changing—and sometimes seemingly impossible to track—world of gaming and esports through data, and to make this ecosystem transparent for all stakeholders. Initially, we wanted to do this for ourselves, but then we decided to share all this data. We realized that “sharing is caring” (it’s better when shared). We received a lot of applause, and occasionally, criticism. We refined the report by thanking those who provided constructive feedback. To be honest, we also thanked those who gave baseless criticism and kept moving forward. Today, we have entered the final stretch of our preparations for the 2025 version of the Turkey Gaming Industry Report, which has become a tradition and (proudly for us) is now accepted as the primary reference point for the industry.
As in the past 9 years, our strategy this year remains unchanged and crystal clear: What happened in the Turkish gaming and esports world throughout the entire year? Which data points excited the industry? Which trends transformed into sustainable business models? We are bringing it all together in one single point with our usual meticulousness.
Please do not view this report merely as a “pile of statistics.” During the design phase, we focus on creating a “strategic handbook” that aims to provide publishers, game studios, brands, investors, and the academic world with an at-a-glance understanding of the Turkish market, thereby accelerating decision-making processes. Of course, we believe in the power of data, but above all, we prioritize making this data “understandable,” “story-driven,” and even interpreted.
For those who wish to review our previous reports, we are leaving the links here before moving on to the details of the Türkiye Game Market Report 2025
What Are the Main Outlines of the Turkey Game Market Report 2025?
This year, we didn’t just expand the scope; we also strove to deepen it. Of course, this meant challenging ourselves even further. We spend weeks working on every single piece of new content or data added. Here are the main outlines of the report:
1) Introduction and General Overview
- Foreword
- General overview of Turkey in 2025
2) General and Sectoral Information
- Estimated Media & Advertising Investments in Turkey: Where are the budgets flowing?
- Brands in the Gaming World: Those who exist through experience, not just logos. What is the secret behind the success stories of brands that design “in-game experiences” rather than just “in-game ads”?
- Social Media Platforms: Usage motivations, and types of followed accounts.
- Internet Usage Highlights
- Preferred Brands: (Phone / Computer / Hardware / Gaming Chairs)
- Purchase Decision Criteria
- Mobile Gamer Habits: The Android ecosystem and the importance of localization.
- Gaming & Music
- Gamer Characteristics
We analyze and share not just what games they play, but what they eat and drink, which chairs they sit in, and which payment systems they prefer.
3) The State of the Turkish Gaming Ecosystem 2025
- Current state of the industry
- Major events of the year
- The Investment Ecosystem
- TESFED Special Corner: Where is esports headed?
- The Rise of PC: Even though mobile games maintain absolute dominance, we examine the rise of PC gaming and local independent (indie) developers in Turkey in a dedicated section.
- Global Giants’ Perspectives: Special segments from brands like Riot Games and Tencent.
- Special Interest Corners: Gamification, VR/AR, Web3, AI, Cosplay, Serious Games, and Legal perspectives.
4) 2024–2025 Comparison
- Population / Internet / Social Media / Mobile Users
- Player Count & Revenue
- Breakdowns by Platform, Age, Gender, and Income
- Mobile Game Charts (Downloads/Revenue)
- Most Downloaded & Top-Grossing Apps
- PC & Console Games, Genres
- The Company Ecosystem, Influencer Lists, and Payment Institutions
- Associations, Trade Fairs, and Events
- Education, Entrepreneurship Centers, Communities, and Professions
- Internet Cafes + E-pin Sales Sites + Platforms + Magazines
5) Esports
- Global Achievements, Number of Licensed Players & Teams
- Top Teams on Social Media
- Brands Investing in Esports & Gaming
- Esports Titles and Media Channels
6) Closing and Global Perspective
- Global Figures and Expert Insights
- References & Information Note
Every year, we ask ourselves, ‘What more can we add?’ Of course, while doing so, we try to avoid adding meaningless information for no reason. Barring any mishaps, this year we will be adding niche but critical sections to our report, such as Family, Children and Games, the Gaming Industry Library, Gaming Communities in Turkey, and Game Jam Statistics.
- Family, Children and Safe Gaming: Parents’ perception of gaming and children’s gaming habits.
- Gaming Industry Library: A reference guide for those wishing to enter the industry.
- Game Jams and Communities: The pulse of developer communities across Turkey.
The 2025 report is not just a status report, but a unique resource that introduces Turkey’s gaming ecosystem to the world. Our team is currently verifying the latest data and working meticulously on visualisations. So, what data are you most looking forward to seeing in this year’s report? If there’s an area where you’re struggling to find data, feel free to reach out to us anytime—perhaps we can collaborate on the final touches of the report!
See you soon, and keep gaming!
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