95% of Employees Play Games on Mobile Devices! Hello, Gaming in TURKEY | MENA | EU followers. We got news about mobile games and relations between Turkish professionals. Adcolony and Nielsen are preparing research in Turkey on this topic. Let’s check the results of the third leg and the details. Adcolony & Nielsen completed the third leg of the research conducted for Mobile Games in Turkey. This was about mobile games between professional’s relationships. The results are unprecedented data about the professional life of the Turkish audience. The results of the research conducted by a group of a professional sample of 25-44 age groups are as follows;
The most preferred technological devices by professionals are smartphones with a 98% share, while desktop/laptop computers account for 39%; tablet devices showed 30%.
When asked about the devices they were playing mobile games, 95% of those who worked voiced that they were actively playing games on their smartphones. The rate of mobile gaming on tablets is 14%.
Nearly half of the professionals said they are playing mobile games every day. The rate of those who said that they played at least 2 times a week turned out to be 88%. During the day, the professionals most frequently play games between the hours of 20:00 – 23:00.
95% of Employees Play Games on Mobile Devices!
Employee’s favorite game genre is table games and puzzles
It was understood that the professional audience choose their favorite mobile game categories as table games and puzzles and paper games also attracted by this audience.
It was another result that the professionals preferred the times when they were most at home and comfortable playing mobile games. Employees mention that most of them play games while they are watching television, listening to music, and resting at home.
When asked how they feel when playing mobile games to the working audience, they pointed out that while playing a mobile game, they are in a positive mood; comfortable, and feel happy, and excitement about games.
When asked about the dynamics of in-game money spending and ad content, it was seen that paid game preferences were above the country average of 13%. When asked about their preferences for options such as acquiring additional in-game content or earning more life/coin in games, 84% of the audience chose to watch videos with advertisements.
95% of Employees Play Games from Mobile Devices
Professionals have a close and strong relationship with mobile games
With this research from Adcolony and Nielsen, advertisement companies learned about big data In Turkey, and how mobile games have close and strong relationships with professionals. The resulting details showed that this audience is more reşated and more aware of mobile games and mobile in-game ads.