Long Time No See Bro! Gaming in TURKEY | MENA | EU’s Journey Continues, someone said Crytek? As we talked last, it seems nearly 1 month past. Let’s briefly talk about what we did so far and give some information about the Turkish Gaming Business. While we were working around and updating our fronts, we have a new client, Crytek. Crytek has an MMOFPS game Warface in several countries and Turkey is one of them. They are here for nearly 3 years and with its ultimate graphics and content, players love to play Warface. However, in 3 years their field organizations didn’t hit their goals so they wanted to start to work in the field more deeply with internet cafes. That’s the point we are entering, our field organization side is very strong because we are working with good strategical partners in Turkey.
Crytek & Warface
We will manage the field part of Warface and make monthly tournaments around Turkey with more than 300 internet cafe visits and game client downloads. Warface has a big client, so it’s hard to download for some regions in Turkey. It’s the best way to reach internet cafes and share a client with owners to publish the game to more users. At the end of this field organization, we will hit 2500 internet cafe visits with 35 Warface Tournaments and more than 10.000 client downloads in 7 months. It’s a long journey but when you think of the support of cafes to your game, it is a must. And the summer season is the best time.
One another work is increasingly the digital marketing side of our client Karanlık Işık. First, we made a deep QA on their website and client, launcher, and in-game. After we sent our suggestions and digital marketing team recommendations, the Karanlık Işık team worked hard and fixed the problem asap. Then it’s time to increase KPIs according to our target. We are now starting a new Google campaign with new banners and a landing page. We will also support these with SEO and Facebook campaigns. In the summer season, we hope we will be in the field with Karanlık Işık too but not decided yet when to start.
We’ll update you soon with our new work people! See you soon…