05 Jun GAME LOCALIZATION EXAMPLES FROM TURKEY
GAME LOCALIZATION EXAMPLES FROM TURKEY
Game Localization examples from Turkey! If you want to enter a local market it’s always important to make a perfect plan for local users and players. It doesn’t matter it’s a mobile game, pc game or console game. You have to work for local markets for a full plan which starts from translation, localization, media plan, local game pr, user acquisition, social media, influencer marketing, Turkish customer support and so on…
This time we want to share with you some localization examples from Turkey. Sometimes a familiar map or area design, sometimes an in-game character, or maybe in-game items… Which voice actor should you work with, and how will they contribute to the game…? Remember that combining main elements of the game with cultural localization increases the interest and fun, and helps to add new players to the game. Because the sometimes world of mouth creates more interaction than budgeted digital campaigns or advertisements.
- Free2Play Games; Nearly all Free2Play games here in Turkey are well-localized games. League of Legends, Wolfteam, Metin2, Knight Online, Silkroad, Black Desert, Point Blank etc. We just wanted to share some specific games which already dominates the market.
- Same issue for mobile games too. Most of the mobile games which generate high revenue and reach the mass are localized games. Boom Beach, Marvel Future Fight, Candy Crush Saga, Clash of Clans etc.
- Some example Pictures of those games;
- Also, let’s check some PS4 Games; As you can see at the list most of the popular game or companies putting localized language in it; sometimes as the subtitle, sometimes with full translation & dubbing.
Examples of the most common complaints Turkish users address localization in Turkish
- We must be very careful at 1 thing, the difference between localization & translation. Translation-wise we could not say any bad comment or negative examples in Turkey. But localization wise we have to be very careful if we want to add something to the game which includes cultural contents in it.
- As Translation, we tried to explain all details for a perfect TR translation. Once you do it right no one could complain about it even they are free 2 play players or AAA game players.
- Most of the complaints come not for translation most of the time when companies separate TR servers from other regions because mostly we want to play the games as Turkish, with Turkish players but also with other players too, to show our success. This is very important.
- And as localization;
- You can find many successful localized games which reached millions of players. Most of the time you can be sure, those localized contents are not the most popular contents, but as marketing, they have a huge power!
- Let us share examples;
LOL – Game Localization examples from Turkey
- They made all translations to Turkish
- They made all voice-overs as Turkish
- They added 1 TR related character Barbaros at the beginning, just for marketing. And it was very effective.
- Rest of the time they just continue to serve the game as it is but as Turkish all the time. So, after 1 time all the new contents were like for TR players. Because they announced everything at the same time in all regions.
Wolfteam – Game Localization examples from Turkey
- When we launched Wolfteam (When we published the game under Joyagame) it was nothing with only 500 – 600 CCU. And CS was the most popular FPS game in 2009. There was only 1 thing to do; acting like it’s a Turkish Game and we created a story, a Turkish story and put a TR map to the game with a futuristic Story; it never became most popular map but as marketing wise, we rocketed the game.
Then we created a TR character as a combination of TR commando & special police team. And we used one of the most popular & important historical things for us; GRAY WOLF! So the character became most revenue generated the character of all time for very long time.
- In 7 years of Wolfteam, whenever we see there is a competitor around or the game going to become unpopular we put new localized content in it. We combined all previous local content with new ones so we followed a story.
S2 (FPS Game) – Game Localization examples from Turkey
- For another FPS game that we published under Netmarble, we made a map, but it was really very special. We worked with all details about it and it became one of the most popular maps in the game.
- We put also some local weapons.
ZOMBIROCK – Game Localization examples from Turkey
- This was the best thing that we ever made. We made an agreement with one of the most popular rock group manga and totally changed the game for them and launched the game with them! We had a huge success as a player base but the game doesn’t generate revenue good enough. But still, players are asking about it. This was the first achievement in Turkey!
Examples of games or campaign associated with celebrities which had any relevant impact
Game Localization examples from Turkey
- Goley https://www.gaminginturkey.com/en/portfolio_page/goley-sabri-ugan GOLEY, as commenter we worked with one of the famous football speakers and it works perfectly!
- Cengiz Han 2 https://www.gaminginturkey.com/en/portfolio_page/cengiz-han-2-localization We worked with one of the famous movie star here in Turkey who has a godlike voice and that worked perfectly too.
- https://www.gaminginturkey.com/en/portfolio_page/zombirock-manga ROCK Group example, the best one we can say!
- As campaign the biggest one made by us again. WOLFTEAM ALLSTAR. It was the 6th year of the game and another xx game was increasing its popularity so much. So, we had to find a solution. So, we created a motto “Everyone in Turkey is playing Wolfteam! Don’t Hide, Just Play!” And we choose 8 weirdest stars in Turkey who have no relation with gaming (singers, referee, some blond influencers, etc..) https://www.youtube.com/watch?v=oNuf-IXQqHc They act like they are playing against each other and we started an event like which one will win. It creates a huge impact. Everyone was like “What The Hell” is this. And it worked!
Those are some examples which famous stars directly integrated to the game as voice or their selves. On the other hand, working with a celebrity in Turkey is not so easy because most of them are not so familiar with the gaming industry. And sometimes they request huge money. That’s why companies mostly spend their budgets to other marketing channels. But that doesn’t mean it will be not successful. With a great brand (like Overwatch, Hearthstone, Diablo, WOW) no one could stop us ^^
If you need more info or want to work with us just inform us, we will back to you; firstname.lastname@example.org