26 Mar GAMING BUSINESS FROM CONTINENT TO CONTINENT
Gaming Business Talks from Turkey about Game Connection & Game Developers Conference. Hello Gaming in Turkey followers. This week we will talk about our visit to America about Game fairs. Our founder Mr. Ozan Aydemir participated Game Connection and GDC in San Francisco at the beginning of March. We will check his impressions and connections. Lets start!
From February 27 to March 3, two major network fairs of the gaming world in San Francisco, the technology center of America, realized Game Connection and GDC. At Game Connection and GDC, fairs which are organized in Europe, America, Middle East and Asia every year, producers, publishers, game media, speakers from different continents came together and made their promotions for sectoral associations. We, as Gaming in Turkey, have had the chance to tell once again the magnitude of Turkey’s representation market and found the gates of all the gaming and media companies that can invest in Turkey on a global scale.
First of all, if you need to know the future of the game world, the way to go is very clear; Mobile Games, VR (Virtual Reality) and AR (Augmented Reality), followed by PC and console games that lead to mobile games. Many of the hundreds of companies participating in the GDC and Game Connection (Argentina, Brazil, Korea, China, Thailand, Russia, Germany, USA, Poland, Sweden, Switzerland) It was sad that there was very little number of Turkish companies like us in such a promotional environment and there was not a common participation.
Despite being a very successful gaming company in Turkey, there was little participation like the fingers of a hand from Turkey. We were expecting more participation and global breakthroughs in the Turkish game market. Nearly 100 Turkish game companies after 2016 (over 300 million dollars in mobile revenue). Despite the fact that we have gaming companies that have gained a global reputation, we still need to have much more B2B participation, especially if we look at export figures and turnover and there are more ways we have to go global.
Gaming Business! In the game sector, which has reached 100 billion dollars all over the world, we can say that top of the list are belong to mobile games with 37 billion dollars revenue yearly. Our observations in San Francisco were also proof of this; Most of the country-independent participants exhibited with their mobile games. And the fact is that now companies have taken care to create content that every player can play in every continent rather than Argentina or Korea independent cultural objects. The biggest factor in this, is the fact that they offer less content to a player in a local market and try to gain a global chance of being locked up in a certain turnover. The biggest feature of mobile gaming is especially when big companies use large IPs by agreeing with giant brands like Marvel, DC, Disney. Trend on mobile gaming are; Moba, RPD, Strategy. The remaining medium-sized or indie-sized small & individual companies have exhibited their simpler, smaller-minded, but brighter-minded games.
Especially Pokemon GO seems opened a way to AR (Augmented Reality) + Mobile Game combination in future days. Many producers have increased their investments in this area and we can easily say this in the context of our observations. Virtual Reality is still in its infancy time. All the information we got from the interviews we made is, VR will shape our entire future or a periodic hype storm. The reason for this is actually quite technological. Although the games or programs realized with VR technology for bow, have reached satisfactory levels in terms of content and quality, It is not yet a cheap system to go to the dwellings and its use does not offer a comfortable environment for long periods of time. If the technology will be advanced and solutions to these problems are found, then it will certainly shape the future.
We, as individuals who have been in the sector for many years, offer to all firms that want to develop especially in the game sector in Turkey; Game Connection, GDC, Chinajoy, G-Star, Gamescom, etc. by participating in sectoral fairs and develop their network will see innovative ideas in place.
Founder of Gaming in Turkey
Lets see you next week, from Turkish news and improvements of Turkish gaming business.